Press Release for ARTifice event at Oxford University Museum of Natural History

The Harold Thomas Collection - exhibition by ARTifice, promoted by us in a press release. Pictures provided courtesy of Pamela Schilderman

The Harold Thomas Collection – exhibition by ARTifice, for which we were commissioned to provide a press release. Pictures provided courtesy of Pamela Schilderman

We were commissioned to write a Press Release for a debate organised by an Arts Council-funded project at Oxford University Museum of Natural History in October 2014… It was a lovely opportunity to put our writing and communications skills to the test in a new and fascinating field. The Press Release is below, after a video produced by the organiser Pamela Schilderman to promote the project which was showcased at the debate. If services like this could be of benefit to you as well, contact us!

I can’t say how much I appreciate what you’re doing for the project and to help promote me. The article is brilliant!

- PAMELA SCHILDERMAN

 

Press release: Should art play hide and seek with the public? – A debate about bending the context of art, at Oxford University Museum

 Release by: Pamela Schilderman, on behalf of Oxford University Museum of Natural History
For immediate release – 09/10/2014

 

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The Harold Thomas Collection – exhibition by ARTifice, promoted by us in a press release. Pictures provided courtesy of Pamela Schilderman

Can it ever be justified to deceive the public about art? Can art ever empower audiences to question the information they are given about it, and how does that change the value and authenticity that we attach to art? Armed with new and unexpected case studies, a panel of leading artists, scientists, film makers and students will get their chance to reshape this debate at Oxford University Museum of Natural History at 6pm on October 30th 2014.

Chaired by art historian and critic Dr. Alison Green, the panel will feature perceptual researcher and artist Robert Pepperell, curator and lecturer Sylvia Lahav, ‘Punk professor’ John Hyatt, and filmmaker Pete Regan. The most provocative case studies will be withheld from the panel themselves until the event itself – guaranteeing an intense and unpredictable reaction, along with a lively and challenging debate. Tickets are available from:

 

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The Harold Thomas Collection – exhibition by ARTifice, promoted by us in a press release. Pictures provided courtesy of Pamela Schilderman

The Harold Thomas Collection – exhibition by ARTifice, for which we were commissioned to provide a press release. Pictures provided courtesy of Pamela Schilderman

Among other challenges to our traditional expectations of art, the Question and Answer section will see an artist revealing and defending their use of deception and misinformation. Deceiving audiences might have real benefits for artists and curators – by forcing audiences to see art for what it is. We know that human beings respond best to information when it is revealed through a good and involving story – and any good story uses deception to reveal its surprises gradually.  What is really more important – the understanding we have of art, or our immediate perceptions of the artwork itself? How far does information manipulate the way we see art – is it all just a matter of perception?

 

Rachel Parle from the museum says: “The Museum of Natural History is delighted to host this lively and controversial debate, which explores the importance of authenticity and deception. As a scientific institution, we place huge importance on accuracy and objectivity, but this will allow us to see how the information we present can alter the way visitors interact with exhibits.” Event organiser Pamela Schilderman adds: “People who come to this event will be treated to a fascinating discussion – we’ve got some real surprises to share, which even the panel don’t know about! There are only a limited number of spaces left so people need to book quickly to prevent disappointment.”
Ends

 

For further information, please contact:
Pamela Schilderman, ARTifice.
Available Mon to Fri, 9am to 5pm.
Tel: 07800719155

 

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The Harold Thomas Collection – exhibition by ARTifice, promoted by us in a press release. Pictures provided courtesy of Pamela Schilderman

The Harold Thomas Collection – exhibition by ARTifice, for which we were commissioned to provide a press release. Pictures provided courtesy of Pamela Schilderman

Notes to editors

  1. Oxford University Museum of Natural History holds the University’s internationally significant collections of geological and zoological specimens. Housed in a stunning example of neo-Gothic architecture, the Museum’s growing collections underpin a broad programme of natural environment research, teaching and public engagement. Among its most famous features are the Oxfordshire dinosaurs, the Dodo, and the swifts in the Museum tower.
  2. ARTifice is organised by Pamela Schilderman. Pamela Schilderman is an artist whose practice is influenced by science. Her work explores notions of identity by juxtaposing microcosm and macrocosm.
  3. Dr. Alison Green is Senior Lecturer on Culture, Criticism and Curation and a PhD supervisor at Central Saint Martins in London, and is an active member of University of the Arts London’s research and teaching community. She is an art historian, critic and curator with a strong history of publications, public talks, exhibitions and conference participation. For more information, visit http://www.arts.ac.uk/csm/people/teaching-staff/culture-and-enterprise/dr-alison-green/
  4. Robert Pepperell lectures around the world on how we perceive paintings and drawings, and uses these insights to create unique art that disrupts and distorts our normal perceptions. He is currently Professor of Fine Art and Head of the Fine Art Department at Cardiff School of Art & Design and has contributed many research papers to international debate on the subject. For more information, visit http://cardiff-school-of-art-and-design.org/staff/robertpepperell/ and http://www.robertpepperell.com/
  5. Sylvia Lahav has worked for over 20 years in five of London’s major museums: Tate Britain, Tate Modern, the National Gallery, the National Portrait Gallery and the V&A. She is now an Associate Lecturer at the Institute for Creative and Cultural Entrepreneurship and has lectured in several countries. For more information, visit http://www.gold.ac.uk/icce/staff/s-lahav/
  6. Dubbed ‘the Punk professor’ by The Guardian, Prof. John Hyatt began his career as a singer for ‘legendary’ band The Three Johns and since then has become an internationally recognised artist and researcher, and is now Director of MIRIAD at Manchester School of Art. For more information, see http://www.art.mmu.ac.uk/profile/jhyatt and the Guardian’s 2006 profile (http://www.theguardian.com/education/2006/apr/11/highereducationprofile.academicexperts).
  7. Pete Regan is a filmmaker, actor and director, known for Conversations with Dead Men (2008), Jenny Ringo and the Monkey’s Paw (2011) and Jenny Ringo and the Cabaret from Hell (2013). For more information, see http://www.imdb.com/name/nm2813374/

If services like this could be of benefit to you as well, contact us!